One of the most popular Internet marketing techniques used in today’s modern trends is SEO. Search Engine Optimization, or mostly known as SEO, is an Internet marketing technique mostly used to increase a website’s traffic through search engines such as Google, Yahoo!, or Bing.

Though successful compared to other forms of online advertisements, SEO involves a lot of work. Because it works with how search engines index a webpage or website in their search result pages or SERPs, SEO specialists or experts wide array of techniques and methods for search engines to believe that their websites are legitimate for a specific search query. And like other forms of Internet market, according to many SEO experts, this technique is also known for its good and bad techniques.

The Good and the Bad of SEO

SEO makes use of a number of techniques to increase the relevance of their website through search engines by use of specific keywords that is relevant to their website’s services and products. However, certain SEO techniques and methods are not only used to increase their website’s relevance in a specific SERP, but to manipulate and deceive search engines of their relevance.

This is the reason why the techniques used in SEO have been separate from what they believe as good and bad. These methods are known as White Hat SEO and Black Hat SEO.

White Hat SEO is a method in SEO which is comprised of guideline approved SEO techniques and methods, both on-page and off-page. These techniques, according to many SEO experts, are what make an SEO campaign more successful because these techniques are far more permanent compared to the use of Black Hat SEO.

However, the downside of this is that these techniques normally take more time compared to the use of Black Hat SEO. Most techniques used in White Hat SEO today include:

Starting a blog for a website is one way for webmasters to update, edit, and add a new content to their website without having to change the structure of their website. Because search engines add more weight on websites with new contents, the use of blogs add to a website’s success in SEO.

Although believed to be ineffective, many SEO experts still believe that the use of article marketing can still help in creating high-quality links to a website, as well as the use of Press Releases.

Compared to white hat, Black Hat SEO techniques and methods make use of deception to increase their website’s relevance in the search engines. Though most of its techniques have already been rendered useless in today’s SEO, many are still used to by many webmasters such as link spamming to blogs, forums, and other publicly accessible discussion boards, as well as the use of duplicate contents, link farms, link buying, and many other techniques.