What affiliate marketing strategy works with weightloss blog.
Weight loss is one of the most popular niches in the blogging industry, together with business opportunities, making money online, and blogging tips.
However, not all weight loss bloggers start a blog to make money. Many of them start a blog to record their weight loss journey, their high and low moments.
This article appeals to weight loss bloggers who blog for money and in particular to those who have chosen to make money as affiliates.
If you have chosen to monetize your weight loss blog, the following tips will help you to obtain the best results from your chosen affiliate programs.
Consider the Needs of your Readers
It is imperative that you put yourself in your reader’s shoes!
- What are they looking for as they read your blog?
- How would give them extra value as a loyal follower of your diet and weight loss blog?
- Are your readers considering specific weight loss programs or products associated with weight loss?
- What triggers a purchase for your readers? Is it in the form of a referral or in the form of an ad?
- Are your visitors looking for specific products they have read about in your blog?
Tip 1: Always begin with your reader in mind and from there, choose the diet or weight loss products, programs, books or items that would add value to their surfing experience and assist them with their own weight loss goals.
If you can give added benefits to your readers with valuable, tested affiliate products, you will gain favour with your readers and earn some dollars as a bonus.
Choose Genuine Recommendations and Personal Endorsements
There are uncountable weight loss and diet services and products available on the market, not all of which are reputable or effective. It is unwise to think you can just add affiliate links to your blog without first testing out or researching the product or service you are recommending your reader to purchase.
Before I started promoting Nutrisystem and Medifast, two of the world’s most established home meal delivery and food supplement companies, I had spent several days studying about them.
If you inadvertently choose something to endorse that does not give your readers any real benefits, you could lose the reputation and trust you have been building with your weight loss blog.
Tip 2: These readers follow your musings daily because they resonate with what you say and so will feel they can trust you to provide solutions to their own weight loss problems. Maintain that level of respect and trust by testing out all products you choose to promote, enabling a genuine and honest recommendation, which includes all pros and cons of your personal endorsement. This always yields the best results.
Link to Quality Products Only
Everyone wants to ensure they are purchasing a product or service that is going to work for them, as many will have purchased some kind of weight loss promise that did not yield results in the past.
Tip 3: If your visitors trust you will give them an honest appraisal of any products you promote, they are more likely to make a purchase from your blog. They will believe you have discovered the best products within the weight loss industry.
Live up to this honour by choosing only quality brands from companies that have good reputations and effective results from their products and services. Check that their sales pages are professional before you send your customers there.
Choose Contextual Deep Links
I deluded myself by thinking that my placement of an Amazon banner at the top of my blog, linked to Amazon, would generate an abundance of sales, making me a rich man. It was actually ineffective. As a blogging consultant, I always advise my clients to learn a lesson from contextual advertising and apply it to their affiliate choices.
Your readers are reading about weight loss and diet topics, will see an ad that relates to this, which increases the chance of them buying that product as opposed to seeing an ad for something out of context to what they are reading. The same goes for your affiliate links.
Tip 4: An ad banner on your blog does almost nothing to compel your visitors to click on the ad. Most visitors hate ads anyway. Instead place multiple links to your chosen affiliate weight loss products throughout your blog as these are relative to what your readers are looking for.
If you are blogging about a specific diet, imbed the link within that post to the sales page for that specific book or program.
[box]Michael Chibuzor takes interest in fitness, blogger’s wellness and effective dieting practices. He shares discount deals in a weightloss blog where he is a contributor. He writes blog posts about diet tips, blogging, social media, SEO and offers you the best weight loss coupon deals.[/box]
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