Last week we delivered two webinars to my email database about the 6 biggest mistakes companies make using social media and why consumers unfollow brands.

We talk a lot, and quite rightly, about how social media can be used to enhance customer relationships and build rapport with your target market. The right content can truly work wonders – but the wrong content? That’s a different story.

It can be disturbingly easy to accidentally find yourself labelled a spammer. You think you’re posting something interesting and relevant – the recipient doesn’t. You forward a link in good faith – it’s not at all what it should be. But if you’re not sure what’s spam or not, read on and we’ll tell you. If you know them, you can avoid them!

1. Profiles. Are you adding lots of social media profiles that only offer links to your site, and little other relevant content? Then you’re spamming. Without active engagement, your visitors will feel like they’ve been had.

2. Comments. Are you joining discussions just to link your page, or posting lots of content with only a tenuous link to the actual topic? Are you littering any and every comment-enable social site possible with the same info? Then you’re spamming! If you have to comment, keep it relevant.

3. Follows. Contrary to some misguided beliefs, following every Twitter account you can get your hands on will not mean that they will in turn follow you. It’s a transparent attempt to create popularity artificially, and you’ll be spotted immediately. Resist! If some gullible people follow you back, then hitting then with endless links to your business will cut short that relationship pretty quickly.

4. Geo-location. As a relatively new phenomenon, you might not be annoying everyone with your hourly updates yet, but believe me you soon will. ‘X is at the corner shop. X is leaving the corner shop. X is heading to the King’s Arms. X is at the King’s Arms.’ Annoyed yet? Yup. So don’t do it. Or at the very least, keep it to a personal social media account.

5. Splogs. Does your blog have little or no original content? Do you recommend trends simply by following what the real leaders are saying? Do you pack your blog with ads to fill space? Then sadly you have a splog, and you’re spamming. It’s not ethical, and if you’ve just nicked the content, it might not even be legal!

There you have it. Follow my other blogs to know how to use social media without spamming, and watch your business grow.

Good luck!


  1. Trent


    You make an interesting point, Kharim about people on Twitter who hammer out the same information to the point of it being too much. I’ve had to unfollow people who, previously, I’d loved following. I think sometimes Twitter users can get caught up in a website or theme and forget that, although they’re excited about it, others might not want to hear about it more than once. It is a fine line between being enthusiastic and being over the top, huh?

    • Reply

      Hey Trent,

      Twitter is not only for promotion of ones website or blog. It can also be used for communication and also building relationships between you and other Twitter users.

      You can also use it to perform services which will help to put some funds in your pocket.

      Thanks for the comment.

  2. Dhawal


    Hiya, I am really glad I’ve found this information. Nowadays bloggers publish just about gossips and web and this is actually irritating. A good web site with exciting content, that’s what I need. Thanks for keeping this site, I will be visiting it. Do you do newsletters? Cant find it.

  3. Reply

    That’s right Warren. A closer look into this will reveal even more reasons. A lot of people see their followers jumping away and all they do is sit and wonder why.

  4. Jason Scott


    I agree with you on this one, twitter followers are great things to have, especially when they are in numbers. Thinking about my personal account, I often unfollow accounts due to inactivety, if they are not tweeting- why follow them?

  5. Harry Hilders


    Spamming on twitter is what annoys me the most, so tips 1,2 and 5 are my recommendations.

  6. Reply

    to increase the twitter follower, daily tweet something interesting, and share your twitter id on social sites and chat status. or you can use some sites like tweetend to increase twitter followers.

  7. Becca


    The reason followers are leaving is because maybe you are not joining discussion which is important to connect to followers.

  8. JamesW


    this is great post and very interesting reasons of loosing followers, thank you for sharing.

  9. vieclam haiphong


    Yeah, you’re right. The most important thing of your account is your profile. It’ll defy who you are and what you’re dealing with. Make your profile spam and you’ll lose your followers for sure.

  10. Sam


    Well, the most important thing is to ‘stay true’, be active, don’t spam, use Twitter for what it’s meant to be used, social activities. If you start adding a lot of people, you might get back a few follows but only that, sooner or later you might loose the follows anyway so it’s not really worth. If you write quality content and struggle really hard, socialize with the people you ‘follow’, then you have a lot of chances of getting ‘follow’-ed without the risk of undoing it. Thanks for sharing, great article!

  11. Megan Brown


    That true this are the few reason responsible for all our hard work get ruined.

    Thanks a lot for sharing this.

  12. newport cigarettes


    Thank you Warren, for these tips! We worked only with facebook, but now have to try a blog at tweet. Your information is very useful for beginners!

  13. David


    You’ve done a great job explaining of losing followers. Maintain a good level of posting and joining discussion is a great help to get more followers.

  14. Stacy Summers


    Hello! great advices 🙂 I’ll try to implement it on my own blog. Hope, it will help

  15. Marketing Philosophy


    Hi Warren, I am really dissapointed from twitter, I have tried everything but I am still getting only a few visits each week from twitter, for me facebook and Linkedin work much better, (event Google+ which is really new and I don’t have a lot of people in my circles brings me much more traffic, anyway thanks for sharing this informative article…

  16. Kate


    I really appreciate this info you have shared about the reason why many are loosing their follower in Twitter. I think comments are the most important part here. it must be high quality, for you not to be called spammer.

  17. Reply

    Twitter has now been a bridge between the actual consumers and the companies. It is a great place to reach your target market. All you have to is execute it properly, just like the ones you’ve mentioned.

  18. Reply

    Today twitter follower is very important to make more reader and traffic to your site.But some time it not possible to get more twitter follow due to these 5 reason,but by giving importance and do them correct every blogger get more twitter follower.

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