Bloggers come in various kinds. There are ones who are blogging just for the heck of it, to earn some easy money (there is never easy money to be had in blogging), there are others who blog just for the love of blogging and then there are others who are honest and dedicated towards their blogging efforts and believe in offering readers valuable information that helps them make informed decisions about a particular subject.
Whatever the nature of the blogger and their blogging efforts, their aim is to make their blogs as popular as possible. One of the easiest ways of making this possible is by answering comments. Yes, those comments that readers post after they read an article on your blog. Surprisingly, not many bloggers make it a habit to reply to comments.
Replying to the comments improves your credibility. The very fact that you take time out to answer any doubts that a reader might have about your blog post or defend any criticism, means you are keen on defending your reputation as a blogger and an expert. This fact is duly noted by readers, who look at your blog with renewed respect. Don’t underestimate the ability of your readers to judge the integrity of your blogging efforts. If you are able to measure up on their reckoning, you improve your chances of blogging success.
Noticed by Search Engines
Search engine algorithms just love some activity happening on a blog or a website. The posting of comments and replying to them is the kind of activity that won’t be overlooked by them. All the backlinks and keywords generated through the comments sections are going to make your blog popular on the search engine rankings. This again, is going to make your blog very popular.
A relationship building exercise
Comments are a means of having a fluid conversation between specific people. An interesting comment can be the basis for starting a conversation with a person. How often have we seen a debate raging between commentators on a blog? People have definite opinions about certain subjects and topics and if they hear something to the contrary, they are willing to defend it or start a discussion about it. There are cases where people who are not really interested in reading the article, are actually sucked into the discussion taking place in the comments section. So, keep replying to kick start new relationships through discussions.
Now, tell me that isn’t good news for your blog.
Increases your Support Base
Comments that are supportive of your blog post are more than welcome. The fact that you are putting forth ideas that are finding resonance amongst your readers is a big plus for your blog. This is again good news for your blog and a situation that is configured to bringing new readers to your blog, who will post comments, which you can then reply to. The fact that a blogger has taken time out to reply to their comments is appreciated by users, which in turn helps build a loyal readership for the blog.
Keeps your blog active, in the absence of new blog posts
There is no doubt that you need to keep making regular blogs posts, if you want to attract readers and improve traffic to your blog. But, your replies to the comments on your blog posts and a continuing discussion on the merits and demerits of the post happening in the comments sections, will take some pressure off you in terms of making a new post regularly; because your blog continues to attract readers through its comments.
So don’t ignore comments. Replying to them hardly takes up any time and the dividends can be reaped for a long time to come.