At one point or the other, critics are always of the opinion that social media is a fad. Some point out that Twitter is not growing as expected, while others say that businesses are not happy with Facebook’s News Feed. Doubters will always exist and it is possible that the social media platform popular today […]
Social Media marketing can be considered as one of the most obligatory tools that have emerged on the landscape of digital marketing. According to the records of 2016, around 2.3 billion active social media users and about 1.9 billion people who use the social media through mobile devices are present in this industry. Now, before […]
Doing Facebook and twitter was once concentrated towards fun making and establishing contacts with the old friends and colleagues only. However, time has changed and like all the tools, this tool has also transformed itself as a top business instrument. However, it is not the time to think and decide what is right or wrong. […]
Social media has emerged as a hub for marketers. The dynamics of social media have changed hence the knowledge and skills required to succeed in digital marketing have also emerged. Below are the social media skills a marketer must have in 2017 Designing /Editing Every social media manager in 2017 must have the know-how of […]
We’re all human, right? And part of being human is making mistakes—it happens and there’s really nothing you can do about it. When it comes to social media, however, your mistakes can take on lives of their own. Many times mistakes happen because people are new to all the possibilities—and pitfalls—of the platforms for online […]
How effective are Facebook ads for expanding your business? More than you can possibly imagine. Facebook ads cater to a huge audience – global estimates of daily Facebook users exceed 1.6 billion. Among this large pool of people are those who will be your hot prospects. Let’s not forget that users typically spend 50 minutes […]
The Christmas and the festive season is the time when most brands swing into action and unleash a marketing blitz to grab customer attention and a slice of the festive spends. As a small business owner with limited budgets, it can be very easy to be dejected because it would seem that there is very […]