Imagine a place where you can go to see what the whole world is doing, what everyone on the planet is thinking and never leave the comfort of your home or office – that’s the Internet.
Imagine an opportunity where you can create unique content – audio, video and text – for millions of people to see, digest and respond to – that’s blogging.
Imagine a digital platform where you can target a specific audience with a unique message. A place where people gather to catch up on the hottest news, latest sports scores and favorite people updates. An online community to discuss world religion, national politics and local coffee – that’s Twitter.
The Evolution of Interaction
Twitter is becoming the place for anyone to go, anytime, to find information on anything, almost anywhere on the planet. For the blogger Twitter is a fresh, dynamic outlet to get a message across.
Think of the evolution of interaction. A letter is read by one person in a home. Take the letter outside to the neighborhood for dozens or hundreds of others to read and it’s like transforming the letter into a blog. Take your blog post and head downtown; drive throughout the suburbs, showing it to whomever you find; get on a plane and visit hundreds of cities, showing off your letter/blog. That is using Twitter to improve your blog traffic. Twitter is the evolution of interaction.
Twitter reportedly has approximately 140 million active users with upwards of 500 million open accounts. How big a slice of pie does a blogger need of that 140 million?
Twitter Is Designed For Serious Bloggers
Twitter is designed with the blogger in mind. The premise of Twitter is to share a brief message and include a link to a broader message. It’s brilliant, really. Take 100 characters to craft a teaser message. Use 20 characters for the URL. Leave 20 characters for users to retweet and comment briefly.
You write a blog post about the popularity of soccer in America, for example. Then you begin to tweet brief comments from your post. Quote yourself. Use keywords and known soccer players. Tweet city and team names. With each tweet include a link to your post. Soon people interested in soccer, or the L.A. Galaxy or David Beckham will be crawling all over your blog because you have blogged about items that they are interested in, and advertised it to a unique audience on Twitter.
Twitter Tools That Increase Blog Traffic
Twitter allows users to hone in on unique interests, to connect with others who share the same passion around a topic: soccer, gardening, politics, whatever.
Find users who would be interested in your topics by looking at their profiles. Click on their web links. Read their tweets. Within minutes you will find a dozen people interested in the topics you blog.
Twitter allows users to create lists around topics. Search your topics. You may hit the jackpot and find a list of 200 or 2000 people with interest in your topic. If not, create your own list, a group of people who are like-minded. Put your own community together and become the expert in your field. Twitter will move you from the blogosphere to becoming a worldwide strategist, influencer household name. Just tweet!
You see hashtags (#) all over the media now. Hashtags highlight keywords. You might have #TimTebow or #2012election. Generate your own hashtag and see the views pile up on your blog.
Give Twitter a chance and you’ll find your views and your influence soaring to new heights.