Whenever you are going to something, there are some things that you must consider whether it be product or services.
When you walk into your local super market and take a soda pop out of the vending machine, do you consider the size, it’s expiry date and look at it in detail? Well you should.
In this article I will help you to consider some things when you are about to advertise your website by purchasing ad space, because buying ad space is something you must choose wisely because I don’t think that there is a refund policy on this type of purchase.
What Should You Consider
I know some webmasters might not be concerned about the advantages and disadvantages of buying ads from a site. Well there are.
I have listed some things below that you should call to mind before making a purchase.
In order to get targeted traffic the you so desire then you must make sure that site shares your niche, else you would get a limited amount of traffic from your purchased ad.
I was watching this really great video by Lisa Irby from 2Create A Website, Selling Ad Space & Setting Your Prices. You can check the link out and see what Lisa had to say on this.
Whats the sense buying ad space on a site that has less traffic than you? Does that even make sense? Make sure to check the Alexa Rank of the site to see whether or not that particular site has more traffic, how much monthly traffic does it have, unique visitors per day, is it losing or gaining traffic, and also the pagerank if you want.
But also when you are purchasing ad space, is your banner going to be hidden? I mean hidden as in it is at the bottom of the site where it is lonely because not every visitor scrolls to the bottom of a site.
Imagine that this site has a pagerank of 1/10 or 2/10 with lots of traffic, I am pretty sure that you would want the do-follow attribute installed on your banner in order to get more juice flowing to your site.
I hope these tips have helped you out and I hope you remember them the next time you see the advertise here sign.