The URL structure of some websites makes search engine optimization impossible. Typically, these websites have a lot of pages that are generated dynamically or that carry session IDs on them, both of which are things that Google is not particularly fond of and which also cheat you of an opportunity to use your keywords.

Simply put, if you want the search engines to consider your site as a resource that should be indexed, you have to make certain that you’re giving permanent addresses for your pages.

[box type=”yellow”]Session IDs[/box]

Session IDs are given to each visitor who comes to a site. If your site automatically gives a session ID to each visitor, each of those pages is unique. It’s not a permanent address. Google will not index pages with session IDs, in the vast majority of cases, simply because there’s no way for Google to know whether that page will still exist when it sends a user there.

[box type=”green”]Parameters[/box]

Parameters are usually what cause problems with getting dynamic sites indexed. If you take a look at the URL at an online shopping site or another site that draws from the database to give you pages, you’ll see a “?” Near the end of it followed by what looks like a lot of garble. It looks like a lot of garble to the search engines, too. These pages are served up on-demand and aren’t permanent. For that reason, the search engines don’t index them reliably.

There are some exceptions to this. For example, if you have a page that only has one parameter, Google probably will index it, the other search engines may or may not. If you get more than three parameters in a URL, however, it’s almost certain that all of the search engines are just going to pass it up. These parameters need to be switched to permanent links that the search engines can index.

[box type=”red”]Making Pages Available[/box]

On the WordPress platform, there are many different plug-ins that you can use to make your links more attractive to search engines. Many of these utilities create what are called permalinks. Permalinks route people to a particular blog entry via a link that never changes, which search engines like to see. Many premium themes for WordPress  come set up for this in advance or can be easily changed so that your links have a more search engine friendly structure.

[box type=”blue”]Structuring Those Links[/box]

Getting rid of dynamic links wherever possible or, in fact, complicated links of any type, is a good idea. Where the real search engine optimization work comes in, however, is at the point that you start deciding what you want those links to be.

On a WordPress blog, blog posts will oftentimes have a URL that simply refers to them by date. If you want to make these posts more search engine friendly, change the URL so that it matches the title of the article and make sure that your keywords are in the title of the article. Remember, the more you can use your keywords honestly and without stuffing the better it is for your search engine optimization program.

One of the best things you can do for search engine optimization is to take a look around your site and see if there are links that need to be cleaned up. Sometimes, you may need to have a programmer handle this for you but, especially if you’re using a content management system such as WordPress, you may be able to clean these up on your own.

Doing so can help the search engines to find your pages and make certain that all of your hard work isn’t wasted on a site that can’t even be seen.

[box]

Articles On Search Engine Optimization

5 Exceptional Ways To Dominate Google Homepage With Less Efforts

With SEOPressor, Do You Really Need The Help From A SEO Expert?

How To Increase Your Traffic And Quality Of Backlinks

4 Helpful SEO Strategies To Improve Your Search Engine Ranking

[/box]